Costa Rica is Doubling Its USA Promotion
Tuesday, January 29th, 2008In the wake of a possible recession in the United States who contribute to little over 50% of Costa Rica’s tourism, Costa Rica will double their promotion of themselves to try and offset the recession and keep tourism figures consistent with the last few years.
Last year the Costa Rica Tourism Board spent $7 million in the United States on promoting Costa Rica which undoubtedly helped result in acquiring the approximate 1 million U.S. visitors during 2007.
The tourism minister, Carlos Benavides, said that campaign will promote Costa Rica as an exotic location in close proximity to the United States whilst highlighting its affordability. Promotions will be mainly done via the use of the internet and using public relation agencies in New York.
Efforts will also be stepped up to advertise Costa Rica as a holiday destination to Europe as well as their latest diplomatic partner, China, as the Costa Rican government look towards further investments in the country from places such as Russia, France, Switzerland as well as China.
