In the international electronic coffee auction known as “The Cup of Excellence”, buyers from Japan, the United Kingdom, Germany, and the United States paid up to $1,510 per a 100-pound bag of coffee grown in Costa Rica. Even the lowest price paid, $465, surpasses by far the $137 that the product gets at the New York Stock Exchange. The auction is sponsored by the Alliance for Coffee Excellence, a non-profit organization with headquarters in the United States which focuses on improving the quality of coffee around the world.
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