Las águilas, the popular name for Costa Rica’s favourite beer, Imperial, will be sold in China beginning next month.
Florida Bebibas, owner fo the Cerverceriza Costa Rica, reached an agreement to sell Costa Rica’s beer and its Tropical bran of fruit drinks.
A mutual agreement was reached with the Chinese brewery, Tsingtao, who will distribute the Costa Rican products in China and in turn Florida Bebidas will make available the Tsingtao beer, China’s popular beer, in Costa Rica.
Florida Bebidas exports manager, Gabriel Carboni, confirmed that the first two containers full of Costa Rican been - 7.560 cases of 24 or 181.440 bottles - will reach the Xiamen port next month.
The Chinese consume on average 27.6 litres of beer per person per year.
Initially the Imperial and Tropical products will be available only in Beijing and Shanghai and in more than 31 provinces by the middle of 2009.
The Imperial can now be also purchased in the United States and Australia.
